Disney used its presentation to stress the company's commitment to greater diversity, equity and inclusion.
ABC and Disney stars joined the company's top executives at the Javits Center at Upfronts to promote their shows to the nation's advertisers. Sandy Kenyon has the story.Disney's top executives came to the Javits Center on Tuesday to promote the company's platforms and shows to the nation's advertisers.
Marvel chief Kevin Feige was part of that effort and revealed two new Marvel series for Disney+ and even offered a special look at the second season of "Loki." At this gathering, the memorabilia displayed outside and the various logos flashing by in the video presentation showed the range of opportunities available to advertisers.
"I don't think it's more difficult, I think it's definitely more exciting," Ferro said. "There is so much more to learn. Every day is a new opportunity, a new area of focus for our business.
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ABC Upfronts: Disney rolls out upcoming lineup of programming to advertisersDisney used its presentation to stress the company's commitment to greater diversity, equity and inclusion.
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Disney Removing Content, Hiking Prices & Merging Disney+ With Hulu After 4 Million Subscriber LossICYMI: After reporting a loss of 4M subscribers, Disney CFO Christine McCarthy says the company will... ❌ Pull some content off their streaming services. 🔽 Produce less moving forward. 🤑 Increase Disney+'s price. 🟩 Plan a content merge with Hulu. 📲
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NBCUniversal Addresses Writers Strike At Upfronts Presentation As Animated Star Takes Center StageThe NBCUniversal Upfront kicked off a week of events in New York amid a writers strike. Given the lack of A-list scripted stars, the company turned to one of its animated stars to kick off the morn…
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Writers Strike Front and Center as NBCUniversal Kicks Off Upfronts WeekA picket line and a lack of star power led to one of the most unusual upfront week kickoffs in recent memory.
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NBCUniversal’s Film Slate Steps Into Spotlight During Company’s Upfronts PitchThe Upfronts may be an annual ritual steeped in TV and streaming advertising, but NBCUniversal gave film more than a fleeting moment in the spotlight during its pitch to media buyers Monday morning
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