'HYBE' Bang Si Hyuk Believes K-Pop Is in Crisis Due to BTS' Absence SBS뉴스
On this day, Bang Si Hyuk mentioned that K-pop has hit a crisis, and the downfall is pretty clear. Bang Si-hyuk said,"The main reason why we are seeing a drop in K-pop is the absence of BTS. According to a survey, BTS is more publicly-known than K-pop itself. I'm talking about this on a global level. If we don't consider BTS when talking about K-pop, the market becomes much smaller.
Bang Si-hyuk replied,"We never set the year of their return to 2025. We, as well as the boys, said that we hope to resume activities as a 7-member group in 2025. Both our agency and BTS will try the best to achieve this goal by 2025, but we can't guarantee anything." Bang Si-hyuk answered,"You're referring to our contract, I believe? The renewal of contract with superstars like BTS has a big impact, society-wise. It's a matter to be discussed and dealt with cautiously."